After many months of silence from Mr Branson it looks like the propellers are finally in motion at virgin cruises.
At a press conference on the 18th Of October they made some very important milestone announcements.
- 3 brand new ships
A contract is signed with Fincantieri shipyard for delivery in 2020, 2021 & 2022
- Homeport of the first (as yet unnamed) vessel will be Miami, Florida and they’re sailing the Caribbean to begin with.
- They’ve changed their name.
No more Virgin cruises – It’s now “Virgin Voyages”
Branson stated that the word “cruise” is awful and he does not want it associated with their product.
- The ships will be “Clean”.
Using re-cycling technology they’re aiming to have the cleanest “voyage” ships afloat.
- The Line is promising unique ports and a very social experience on board.
Also a new logo, introduction video was also released.
“This is anything but just another cruise or holiday, it will be a transformational experience”
Tom McAlpin, Virgin group’s president and C.E.O
As usual Mr Branson’s appearance was unique
Virgin seem to be aligning their voyages squarely at a younger age range than the traditional “cruise” line. Separating themselves from the cruise industry could be a very bold move. Will then be shunned by the cruise community and operate as a totally different offering? Surely if virgin are chasing the younger audience then that could be a very brave but important move to make!
Very little information is available and we have at least 2 years until it goes on sale.
So what do you think, are you considering a virgin voyage?
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