We recently had the news that Carnival are set to take the Adonia from the P&O fleet and start a company called Fathom, a company which will offer a combination of a volunteering holiday and a cruise for a new wave of voluntourists .
According to research there has been a growth in demand for holidays where you go and work in the places you visit communities and have a positive impact on peoples’ lives and this is pretty much what the Adonia has to look forward too. She will be sailing out of Miami and taking “ voluntourists ” to the Caribbean where guest will be given the chance to work on activities such as planting crops, providing clean water, teaching English to the islands school children and working with women’s co-operatives to make artisan chocolates. There will also be a change to the on board experience, where shows are to be replaced with briefings on the next day’s work, Spanish lessons and community building exercises.
Now if this is what people want to do when they go on their holidays then I have no problem with that at all. In fact, I have even looked into doing a volunteering holiday myself in the past as I think it would be a good experience. What I cannot understand though, is why Carnival would take the Adonia? She is one of P&O’s most popular and most profitable ships. A lot of people prefer the smaller, more traditional and more intimate cruises and P&O will lose this when their only ‘boutique’ cruise ship leaves the fleet. Why not use one of the older Carnival, Costa or AIDA ships instead? After all Carnival own all of these brands and could quite easily have chosen a different ship.
I think a lot of P&O customers will be very disappointed with this decision that Carnival has taken as the Adonia has quite a loyal customer base.
What are your thoughts on the move? Will you miss her?
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